Food Companies Want Consumers Eating Less, Is There A Catch?

Apr 27, 2016 08:08 AM EDT | By Mark Jason Alcala

Close
Coke Mini
Food companies now offer smaller offerings of their products.
(Photo : Photo by Tomasz Stasluk/Flickr CC)

It seems big food companies are starting a new food trend: smaller burger options, smaller packaging and even warnings not to consume their products on a daily basis. What could be the reason why these giant food companies want their consumers eating less of their products?

Big companies have always encouraged consumers to eat more of their products. This is understandable since their performance is primarily measured in terms of profits. Yet, the new trend of companies urging its consumers to eat less of their products can't be denied based on the following examples.

McDonald's is now testing a smaller version of its iconic Big Mac. Appropriately named Mac Jr, the smaller burger is targeted for people who prefer smaller portions. At the same time, Mac Jr is marketed as the perfectly sized burger for people on the go.

On the other hand, Mars Food opted for a different approach. While its products' sizes have not changed, they now carry labels that effectively urge consumers to eat less, reports Daily Mail. For example, the company plans to put "once a week" labels on some of its Uncle Ben's rice products because of its high sodium content, as part of a health initiative of the company.

Soda manufacturers Coke and Pepsi are offering miniature-sized soda cans while Starbucks offered mini-sized frappuccinos, reports USA Today. Another food company, Mondelez International, started introducing thin Oreos which are smaller in size and lower calories per serving.

According to The Food Business School executive director Will Rosenzweig, this downsizing trend is just one of the methods for survival employed by companies engaged in processed food manufacturing. With America's soaring obesity and diabetes rates, American consumers are now more health conscious, preferring to buy these smaller portions as they are deemed less unhealthy compared to their full-sized counterparts.

And it may even present these companies the opportunity to make people pay more. According to CNN Money, people actually pay more per ounce when they buy those mini cans of sodas.

© 2018 Food World News. All rights reserved. Do not reproduce without permission.

SHARE YOUR THOUGHTS

Get the Most Popular Food Stories in a Weekly Newsletter
Food Biz
5 Foods To Eat To Get A Perfect Nights Sleep

5 Foods To Eat To Get A Perfect Nights Sleep

Everyone wants to sleep well at night, but it seems that so few of us actually understand the correlation between what we eat and how we sleep. While we understand that getting a great night of sleep on a regular basis is essential for good health, it is another thing entirely to understand how we can actually get to that point.

How what you eat affects your teeth

How What you Eat Affects your Teeth

We constantly hear how diet influences our health, after all, we know that eating too much of the wrong type of food can make you overweight and lead to you developing dangerous diseases like diabetes and heart disease.

How to Attract New Followers to Your Instagram Food Page

How to Attract New Followers to Your Instagram Food Page

Instagram fame has become all the rage in the last few years, not just for the amount of attention and recognition that a bustling page can offer, but also the opportunity to make some cash on the side as an influencer. Instagram has changed a lot since its debut in 2010, but as of today, it’s one of the most widely-used apps on both the Android and iTunes stores. Whether you’re a business owner looking to boost your sales and expand your reach or an Instagrammer looking to cement your place among the app’s biggest names, this guide is for you. Keep reading to learn how to attract more followers to your Instagram page.

Food Tech
Elizabeth Reid In New York City: Eat Like A Local

How to Eat Well When on Vacation

Finding new restaurants to eat at while on vacation doesn't need to be a stressful experience. With a little research, making the most of your surroundings, and some help from the locals, you can have a culinary experience that enhances the whole trip.

What to Consider When Camping through Wine Countries?

What to Consider When Camping through Wine Countries?

It's absolutely and insanely expensive, so never mind. You would probably think like this when somebody invited you to spend a weekend in a wine region. Perhaps you presume that wines are expensive, so as its origin, right? That makes sense. But you, my friend, should know that there is a way to enjoy and explore the valley on a dime.

Everything You Need to Know About Cardamom Pods

Everything You Need to Know About Cardamom Pods

Cardamom is a spice made from the seed pods of a tropical plant related to ginger and is one of the world's most expensive spices. It is local to India and Sri Lanka but is now also harvested in Cambodia, Guatemala, Indonesia, Mexico, and Vietnam.

Real Time Analytics