Food Companies Want Consumers Eating Less, Is There A Catch?
Apr 27, 2016 08:08 AM EDT | By Mark Jason Alcala
It seems big food companies are starting a new food trend: smaller burger options, smaller packaging and even warnings not to consume their products on a daily basis. What could be the reason why these giant food companies want their consumers eating less of their products?
Big companies have always encouraged consumers to eat more of their products. This is understandable since their performance is primarily measured in terms of profits. Yet, the new trend of companies urging its consumers to eat less of their products can't be denied based on the following examples.
McDonald's is now testing a smaller version of its iconic Big Mac. Appropriately named Mac Jr, the smaller burger is targeted for people who prefer smaller portions. At the same time, Mac Jr is marketed as the perfectly sized burger for people on the go.
On the other hand, Mars Food opted for a different approach. While its products' sizes have not changed, they now carry labels that effectively urge consumers to eat less, reports Daily Mail. For example, the company plans to put "once a week" labels on some of its Uncle Ben's rice products because of its high sodium content, as part of a health initiative of the company.
Soda manufacturers Coke and Pepsi are offering miniature-sized soda cans while Starbucks offered mini-sized frappuccinos, reports USA Today. Another food company, Mondelez International, started introducing thin Oreos which are smaller in size and lower calories per serving.
According to The Food Business School executive director Will Rosenzweig, this downsizing trend is just one of the methods for survival employed by companies engaged in processed food manufacturing. With America's soaring obesity and diabetes rates, American consumers are now more health conscious, preferring to buy these smaller portions as they are deemed less unhealthy compared to their full-sized counterparts.
And it may even present these companies the opportunity to make people pay more. According to CNN Money, people actually pay more per ounce when they buy those mini cans of sodas.
Campbell Soup has announced it will sell its Danish baked snacks manufacturer Kelsen Group to CTH Invest, a Belgian holding company affiliated with the Nutella maker Ferrero, for $300 million. The transaction is subject to customary purchase price adjustments, and it is expected to be completed in the first quarter of fiscal 2020.
The newly appointed editor-in-chief of Esquire Magazine, Michael Sebastian, recently told the press that he wants to get away from the idea that the magazine's reader is "a middle-aged white guy who likes brown liquor and brown leather"). Which should send chills down the ad dept's spine working on those Scotch and bourbon accounts!
Adding a squeeze of fresh lime and a dash of salt to a lager or pilsner has long been Mexican tradition, and in the 1980s, this practice evolved into the refreshing beer cocktail known as a michelada. The popularity of the drink grew across Mexico and, thanks to the influx of immigrants, it translated well to restaurants and bars across the U.S.
Rosé wine is made in almost every region in the world, from many different grape varieties. And rose-colored wine is produced in a sweet, dry, sparkling, and even fortified style. Yet the classic style of dry rosé wine from Provence sets the trend that many other wine-producing regions around the world want to emulate.
Dominique Ansel moved from Paris to New York City to work at Daniel Boulud's French flagship Daniel as the executive pastry chef, a position he held for 6 years. Fast forward 15 years later, and Ansel has become a household name after the invention of a certain croissant-donut hybrid, and his namesake bakery has expanded beyond SoHo to include branches around the world.
As if you ever really need an excuse to order a piña colada, today is National Piña Colada Day, so go ahead and order that creamy, sweet, cocktail-meets-dessert libation that is best served on a sunny, tropical beach somewhere exotic.