Finding the Right Name for Your New Bakery
Nov 10, 2020 08:57 PM EST | By Ernest Hamilton
Finding the right name can help your bakery to stand out from the crowd. It can help to set the tone for the type of baked goods you plan to sell and it might even draw potential customers off the street by turning a few heads.
The best bakery names tend to be quick and easy to remember. While puns are often appreciated, you don't want to pick a name that's so long or unusual that people can't remember it. Regardless of what kind of name you pick, you'll want to make sure that it's completely unique. A few years back, two Indiana bakeries were embroiled in a legal trademark war as a result of similar intellectual property. By making your name as unique as the goods you sell, you won't have to worry about this kind of unfortunate turn of events.
Rules for Making a Good Bakery Name
Write down some of your first ideas and see if you have any difficulty doing so. If you find it hard to jot down the name, then there's a good chance that your prospective customers might as well. Once you find a few that seem to pass this test, see how hard it is to put it into your phone or PC. Depending on what kind of name you've picked, you might be able to take advantage of suggestions made by autocorrect.
Those who are having trouble coming up with bakery names ideas might want to stick to those that use proper spelling and grammar. While you might be tempted to use a contrivance like "cakez" in your company's name, that could actually end up hurting your chances at attracting business in an increasingly digital marketplace. That doesn't mean you can't be funny, however.
Nothing Bundt Cakes now has over 300 different franchise locations, which is due in no small part to the fact that it's name is creative and easy to remember. Take some time to look through national business directories and you'll see that there are a number of companies that have used slightly funky word arrangements to promote their brand. While you'll want to do the same, you don't want to have a name that's too close to any of these other companies.
When you go to register your company's name, you'll be asked to prove that it's unique. You'll want to be sure nobody is using a name that's even close to what you've come up with.
Making a Truly Unique Bakery Name
Entrepreneurs who are really stuck might want to tie a signature item into their name. Those who do this have a great opportunity to build their brand around a premier product. Some bakeries have even incorporated different baking terms into their brand. Don't pick anything too obscure, however, because doing so could potentially alienate those who don't have much of a background in the kitchen.
Most of the world's famous high-end bakeries incorporate their owner's name into their business title. If you're trying to build a brand around your own accomplishments, then this might be the best way to go. It's such a common practice that there's no real risk of appearing arrogant or vain to prospective clients.
Depending on the type of clientele you're attempting to reach, you might want to incorporate certain code words into your bakery's name as well. Many people are trying to eat healthier these days. According to one study, around 80 percent of Americans have altered their eating habits in the last year. That's why you see so many bakeries with names like "Green Earth" or "Organic Delights" on their marquees. It helps to distinguish their establishments as places that you won't have to risk coming into contact with harmful food additives. Considering that the organic baked goods market is now worth over $9.5 billion, it might make some sense to incorporate these kinds of words into your business title.
Keep in mind that there's no reason you even need to use an English language name for your establishment. Some of the most successful bakery chains have incorporated French and Italian words into their names, and you might want to use something that reflects the national origin of your preferred style of baking. A foreign language name could help your firm stand out. A majority of Tokyo's top bakeries actually have French and Italian names, which stand out on signage.
Regardless of the kind of name you pick, though, make sure that you really like it because you're going to be seeing it quite often once your business starts to take off.
Will you pay for $106 for a burger made at Gordon Ramsay's?