Baskin-Robbins unveils an imaginative menu inspired by the new film IF featuring blue raspberry and strawberry desserts that'll make you wish you had an imaginary friend to share them with.
Imagine IF
Baskin-Robbins partnered with Paramount Pictures for a promo that will literally spark your imagination. Step into a realm where fantasy meets flavor with Baskin-Robbins' exclusive IF movie menu! IF is an adorable fairy tale about a little girl saving some orphaned imaginary friends. It comes from the mind of John Krasinski and stars Ryan Reynolds and Steve Carell, which undoubtedly means this movie will be awesome since everything these guys touch turns to screen-gold. Inspired by the film's imaginary friends Blue and Blossom, Baskin Robbins launched a limited-edition promo that will make your movie night pre-game with the rug rats a big hit.
A Carnival of Flavors
First up, we have Blue's Boardwalk Bash - a blue raspberry extravaganza swirled with crunchy OREO cookie pieces and cotton candy flavors. Then we got Blossom's Berry Twirl, a strawberry-sweet cream dream loaded with rainbow sprinkles and pink sugar cookie dough.
Free Ice Cream For a Year!
To further promote the launch BR launched the Imagination Station where you can create your own imaginary friend online. And if you're in LA on May 18th, don't miss the 4D photo booth pop-up at Santa Monica Pier for a chance to win free ice cream for a year! Get these fantastical flavors at your local Baskin-Robbins or order online before they disappear into the realm of make-believe!
Catch Paramount's IF in theatres only this May 17th.
