Radiohead's Manager Informs Web Summit - Modern Musicians Need to Think Like Start-ups

Nov 05, 2015 12:30 PM EST | By DonDon Navidad

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The manager who is responsible for acts including Nick Cave and Radiohead - Brian Message, spit words to Dublin's final Web Summit, that huge artists expressing an objection to the rise of streaming, and withdrawing their music from streaming services like Spotify is "an irrelevance" and of "no real impact."

The English musician best known as the frontman and the main songwriter of the alternative rock band Radiohead - Thom Yorke, has been one of the most prominent critics of the streaming model.

The singer of the hit song 'Creep' said in an interview in 2013 - "I feel like as musicians,  it is essential for us to conquer the Spotify thing. I feel that in some ways what's happening in the mainstream is the final puff of the old industry. Once that does finally end, which it will, something else will happen."

However, as Brian Message was part of the 'Music for the masses' panel on the event's Centre Stage, Brian Message was far more a constructive attribute about these streaming services - as Message stated that streaming is the latest "language of the music business."

To the fact that streaming services made a small financial return to musicians, Brian Message said that the streaming services serve as a platform which can be used to open other doors of generating revenues, and that the music business as it stands, is now more like other industries, and that individual gestures are like startups who are expressing necessity to work to "find capital, and to find fans."

Brian Message said, as he commented on the volume of digital information that young individuals consume on a daily basis, "The attention of people spans are so short - you just have to pull them down into your world."

In addition, the usual launching of an album would have a promotional cycle for one month, but for Brian Message, launching his latest project has involved a nine month distribution plan.

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