After 90 years of just nuts and raisins, Cadbury is altering its Fruit and Nut recipe by adding sultanas. Cadbury' Fruit and Nut first hit the market in 1926 as Cadbury's Fruit & Nut and changed its name to Dairy Milk Fruit & Nut in 2003.Many people have loved its original taste. But with the additional recipe, a lot of Choco lovers had openly stated their opinion regarding the change.
Simon Barry posted in his Tweeter, "I hate Cadburys for changing the fruit and nut. Damn the American ownership ruining perfectly good sweets!" Another Twitter follower added, "Actually disgusted Cadbury's would think it's OK to put sultanas in Fruit and Nut."
Some of the Fruit and Nut fans linked the changed to sultana from raisin to cost cutting, since sultanas are cheaper than raisins. The Cadbury's spokesman, however, addressing this issue said, "While raisins have actually traditionally been the fruit of Cadbury Fruit & Nut, sultanas have been brought into the fold to add more variation. It's important we have a flexible supply of the dried fruit we use in our famous Fruit & Nut bars to both retain quality and ensure it's still an affordable treat." Cadbury also ensured its long-term consumers that the variation is minimal and unnoticeable. A food taste test was conducted prior to the decision which shows that only 10% of the participants detected the difference between the two fruits while 200 (90 percent) of them don't.
Even though a variation is happening on the ingredient side, the packaging will remain the same. The original Cadbury fruit and nut bar (raisins and nuts) will still be available together with the new one-nuts and sultanas. Each bar is made up of either sultanas or raisins. Both fruits will not exist in one bar.
The new Cadbury Fruit and Nut will be available in the market at the end of November.
