This fall, Givenchy opted to forsake Paris Fashion Week. Riccardo Tisci, Givenchy creative director, told Women's Wear Daily that the brand's Spring/Summer 2016 collection will be showing at the New York Fashion Week, although the show is typically enlisted for the Paris event.

The big announcement will be simultaneous with the opening of a Givenchy flagship boutique in Manhattan, New York by the end of the summer.

Taking place on September 11, the first ever presentation of the brand at NYFW will also highlight the brand's collaboration with renowned performance artist Marina Abramovic.

"She's going to help me direct the show. It's going to be very interesting," said Tisci. The designer of Kim Kardashian's wedding dress (the one with Kanye West) also admitted that the chosen date for the presentation was no coincidence at all.

"It's a very delicate day for America, and so the show is going to be a celebration of family and love," Riccardo explained.

This isn't the first time Riccardo Tisci and Marina Abramovic have worked together though. The artist has been featured in Givenchy's Spring 2013 campaign (as pictured at the top) alongside Kate Moss and Mariacarla Boscono.

Not only that, the luxury brand hosted the closing dinner for Abramovic's popular retrospective presentation at NYC's Museum of Modern Art called "The Artist Is Present."

In fact, a particular video from "The Artist Is Present" became widely viral on YouTube. Abramovic stood in silence with her ex-lover, Ulay, after meeting for the first time in 30 years.

Watch the tear-jerking video below.

This upcoming New York Fashion Week welcomes a new venue - saying goodbye to the Lincoln Center, which has hosted the event for four years now. Fashionistas will now be heading over to Skylight studios in Midtown and SoHo for NYFW.