Gwyneth Paltrow Goop Goes Urban, Chris Martin’s Ex Honoring Tupac & Notorious B.I.G. Selling Hip Hop Clutch Bags [PHOTOS]

"Urban" and "hip-hop" aren't exactly the first words that come into mind when people think about Gwyneth Paltrow's Goop, a weekly lifestyle publication created by Chris Martin's ex wife; however, now the company has the exclusive rights to sell a new set of clutch bags inspired by some of the most important men in rap.

Recently, Gwyneth Paltrow's Goop revealed its new line of clutch bags, as the company teamed up with designer Edie Parker for "hip-hop themed clutches" that honor former rivals Tupac and Notorious B.I.G., as well as current rappers Eminem and Jay-Z.

According to AV Club, it's not just that Gwyneth Paltrow's Goop is selling the bags, apparently the Oscar-winning actress commissioned them herself to have "just some" of her favorite rappers honored with this line, although the names written are slightly more obscure than just the ones they directly go by.

The words on the new Gwyneth Paltrow Goop clutches include "Hov" (Jay-Z, a personal friend of Paltrow's) in a bag that says "Shady" on the other side (a reference to Eminem, the Slim Shady himself), but it was the other bag, which says "Biggie" on one side (obviously referencing Notorious B.I.G.) and "Pac" on the other (regarding Tupac Shakur) that's making headlines.

People Magazine reports that the shocking bit about Gwyneth Paltrow's Goop bags isn't only their price (they're retailing exclusively at the website for $1,695), but the fact that Tupac and B.I.G. were huge rivals during their lifetimes, and many are seeing them getting cramped into one single bag as an offense.

As The Huffington Post reports, the unfortunate pairing has raised eyebrows and relived the old feud, as many thought at the time that Biggie Smalls (or B.I.G.) was the person behind the fatal shooting that took Tupac's life in 1994.

This would be yet another mishap from Gwyneth Paltrow's Goop, after the actress was surrounded by controversy a few months back when she took the food stamps challenge in New York and bought completely unrealistic products for $29.

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