A new ad is proving that Honey Maid Graham crackers are for everyone.
According to the Huffington Post, Honey Maid, which has been making graham crackers for 90 years, is redefining its image and the word "wholesome" in its latest commercial, real-life modern families in all their diverse glory.
In one 30-second Honey Maid ad, viewers see families that range from a same-sex couple bottle-feeding their son to an African-American father and a Hispanic mother walking with their three mixed-race children. All characters displayed in the commercial are not actors, but real families.
The message of the ad: These are wholesome families enjoying wholesome snacks.
"We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media," said Gary Osifchin, senior marketing director for biscuits at Mondelez, in a statement. "We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics."
So far, response on the Honey Maid Facebook and YouTube pages has been overwhelmingly positive for one of America's oldest and most familiar brands.
"As a brand that has been a part of families' lives for nearly 90 years, Honey Maid recognizes that while the makeup and day-to-day lives of families have evolved, the idea and importance of wholesome family connections remains the same," the company wrote in an email to The Huffington Post.
"Each family in the campaign embodies an evolving family dynamic and demonstrates those special family connections that align well with the Honey Maid brand," the company added.
Honey Maid also released a brief documentary about the families featured in the campaign, which follows in the footsteps of Cheerios and a Coca-Cola, who have also redefined the look of the traditional family.
What do you think of Honey Maid's new ad?
