Domino's Pizza Unveils 'Specialty Chicken': Fried Chicken with Pizza Toppings
Apr 17, 2014 01:01 PM EDT | By Dina Exil
Domino's Pizza has decided to try something new. The fast food chain announced plans to start offering its Specialty Chicken, a blend of popular pizza toppings and sauces served over 12 chicken bites.
According to a press release, the new Specialty Chicken pizza replaces the original pizza crust. It features breaded boneless chicken pieces covered in toppings, sauces, and cheeses. It comes available in four varieties - Crispy Bacon and Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo, and Sweet BBQ Bacon.
"Our new Specialty Chicken is one of the most creative, innovative menu items we have ever had," Russell Weiner, chief marketing officer for Domino's, said in a press release. "Our pizza chefs have taken chicken to a whole new level, using our unique ingredients to create these four bold flavors. There's nothing quite like Domino's Specialty Chicken on the market today."
Specialty Chicken marks the pizza chain's latest product to the menu since it revealed handmade pan pizza in Sept. 2012. Domino's CEO, J. Patrick Doyle, told USA Today that chicken is the chain's second best-selling item
The chicken dish will be available at Domino's locations nationwide starting April 21 and are set to go for $5.99, with a mix and match value offer. Domino's will celebrate by giving away 25,000 orders of Specialty Chicken to select Facebook fans.
"We are proud to be known as a pizza company, but Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks - something that is truly part of our brand fabric," Weiner said. "Not every risk we have taken has turned out to be successful, but as a brand we have learned that sometimes you have to fail in order to be great."
Weiner added: "Including Specialty Chicken as part of our $5.99 value deal offers customers a great opportunity to try one of the four flavors, along with the choice of one of our other menu favorites - and we can't wait to hear what everyone thinks."
Dominos has over 10,800 locations in more than 70 overseas markets. According to its website, Domino's delivers more than one million pizzas a day worldwide.