Update: Right Cup Doubles Funding Goal, May Enter The Market Soon
Dec 17, 2015 10:40 AM EST | By Alexis Villarias
Innovation has turned ordinary things into something special. Just like turning water into something flavoured without adding anything.
Right Cup, the first fruit-scented cup, can trick your brain into thinking that the water inside is flavoured. It addresses the problem of some that water is too ordinary to drink. However silly that sounds, there is indeed a product that is about to enter the market, thanks to 1,500 individuals who supported the concept.
As reported by Reviewed.com, the Right Cup has doubled its funding goal in an Indiegogo campaign. This product innovation combines "aromatic flavour" and a hint of sweetness to trick your brain into thinking that pure water tastes like different types of fruits like orange, mixed berry, lemon-lime or apple.
It may not sound so silly after all. The Right Cup can actually do wonders for diabetics and others who have a hard time giving up sugary drinks.
In fact, Co-founder and CEO of The Right Cup, Isaac Lavi, was inspired to create The Right Cup after he was diagnosed with diabetes at the age of 30.
"My doctors advised me to stay away from sugary beverages and to drink only plain water. This was very hard because I hated the taste, or actually the lack of taste," Lavi tells Mashable.
After six years of research and development, Lavi had finally created the Right Cup. With his expertise in the field of scent marketing and his determination as an entrepreneur, he was able to find the solution to his problem.
"When you pour water into the cup and then drink from it, your nose picks up a fruity aroma, your tongue senses a hint of a sweetness and the vibrant fruity color enhances a realistic taste experience," he explains. "The brain is tuned to expect things and to compare them with past familiar experiences. So each time you drink from The Right Cup, the brain learns to better understand the taste experience, the result being an increased enhanced flavor experience each time you drink."
According to the creators, the Right Cup's fruity flavour should last for about six months. It is recommended to hand wash the Right Cup. It will retail for $35 and would be available sometime next year.