Study Finds That Bigger Wine Glasses Makes People Drink and Spend More
Dec 28, 2015 04:43 AM EST | By Pao Uychiat
A lot of people choose wine more than other types of drinks during parties and celebrations because of its known health benefits. However, it was recently suggested that even with its health benefits, wine still contains alcohol and consuming a lot of it means that one consumes a lot of alcohol as well. According to an article in the Independent, a study suggested that wine drinkers that are served with bigger wine glasses will most likely consume more alcohol and spend more money as well.
A team of researchers from the Behaviour and Health Research Unit at the University of Cambridge did a study at a local bar on whether serving wine in larger glasses affected the way people drank. In order to carry out the study, the bar staff changed the smaller glasses for larger containers in order to serve the standard 175 ml portion of wine.
Suring the study, the wine was served in one of three glass containers in different volumes. 300ml., 250 ml and a larger 370ml for two weeks at a time over a period of 16 weeks. In the end of the study, the pub reported that there was an estimated spike of 9 percent in the sales when bigger wine glasses were used to serve the wine.
The director of the Behaviour and Health Research Unit who led the research, Theresa Marteau told The Wall Street Journal that even if the study was small, it still suggested that something was going on. She said that the customers may have been drinking more because they thought that the amount of wine served to them became smaller because it was placed in bigger containers which made them order more or may be drank much faster than normal. Since the study was just small, Professor Marteau hopes to expand the study in several bars and restaurants in the UK. If the expanded studies come up with a significant result, this may help reduce alcohol-related crimes and health issues as well.