The Lifetime Ban of Ovaltine: Details Here!

Ovaltine is your malted milk powder with nutritious ingredients like milk, egg, and cocoa. The popularity of Ovaltine has reached the U.S. having Nestle as its manufacturer.  Ovaltine may not have solved the planet's nutrition problems, but it has nutritional value since four teaspoons of Ovaltine mixed with 8 ounces of skim milk provides a solid helping of vitamins A, C, D, B1, B2, and B6, as well as niacin and phosphorous.  Fat content is zero.  Then comes the ban of Ovaltine.

Now, for the Lifetime Ban of Ovaltine:

1.  Denmark Tragedy

In 2011, Ovaltine was banned in Denmark under legislation because food authorities claim that it is a rich source of Vitamin B and folate. Vegemite, along with Marmite were also banned.  Denmark has strict food safety laws that restrict foods fortified with vitamins or minerals.

2.  Canada Followed Denmark

In January 2014, Canada followed suit Canada has banned the sale of a string of iconic British foods such as Marmite, Ovaltine and Irn-Bru because they contain illegal additives, it was claimed. The Canadian Food Inspection Agency (CFIA) has launched a drive to crack down on the sale of unapproved goods and increasing its inspections of suppliers.

The other British products are banned like Ovaltine because they are "enriched with vitamins and mineral" where it contains illegal additives. Some Canadian businessmen who own food store are worried that their food products are not among Canadian "approved food list".

Ovaltine is highly promoted as more of a health drink or a breakfast shake, but it still fails to gain much brand recognition among anyone younger than 40.  This was because of its previous ad campaign making it a sleep aid before bed. The problem is, consumers want a meal for a drink and Ovaltine did not evolve yet.

In Northern America, it's only Canada that has banned Ovaltine.  It still has milk products in the U.S. and hopefully, it won't be banned like Denmark and Canada!

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