Blaze Pizza Triples Its Sales To $101 Million Making the Chain America's Fastest Growing

Apr 18, 2016 08:11 AM EDT | By Mark Jason Alcala

Close
Blaze Pizza

(Photo : Flickr CC)

Blaze Pizza, the pizza chain where NBA Star Lebron James is one of the original investors, grew at a blazingly fast rate last year, which saw its sales triple to $101 million. The company's spectacular growth also earned it the distinction of being America's fastest growing restaurant chain in 2015.

This recent data also suggests that Lebron James knows his move on court and off court. Last year, Lebron ditched McDonalds, opting not to renew his endorsement with the chain. Instead, he became Blaze Pizza's spokesman, a move showing his business acumen.

Blaze Pizza grew at a fast-paced speed last year, outpacing other fast food players. According to Yahoo Finance, the pizza chain posted an outstanding 205 percent increase in sales over previous year's figures. Total sales for 2015 stands at US$101 million, tripling 2014's reported sales.

Lebron James is not just the company's spokesman, though. The NBA star has been a part of Blaze Pizza since it started in 2012 as an original investor.

Lebron prefers a hands-on approach in helping the pizza chain boost its sales. Recently, Lebron actually worked at a Los Angeles Blaze Pizza outlet, helping the crew in serving their customers. "Ron" as he is called by the outlet's employees, even joked with customers saying, "I'm shadowing, a really tall shadow."

Though the customers were quite surprised of the unusually tall Blaze "employee" serving them, not all seemed to know who he really was. In fact, a young girl said "Ron" looked similar to another another NBA player, Miami Heat's Dwayne Wade, reports Daily Meal.

The pizza chain's spectacular growth is probably due to the novel way it makes its pizza. Unlike other chains, Blaze makes its pizza right in front of the customer's eyes.

If the current growth rate Blaze Pizza continues this year, analysts predict that the chain is projected to be the fifth largest pizza maker by 2017. The top four would be Pizza Hut, Domino's, Little Caesars and Papa John's.

 

© 2018 Food World News. All rights reserved. Do not reproduce without permission.

SHARE YOUR THOUGHTS

Get the Most Popular Food Stories in a Weekly Newsletter
Food Biz
Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup has announced it will sell its Danish baked snacks manufacturer Kelsen Group to CTH Invest, a Belgian holding company affiliated with the Nutella maker Ferrero, for $300 million. The transaction is subject to customary purchase price adjustments, and it is expected to be completed in the first quarter of fiscal 2020.

New Whiskies Well Worth Buying This Summer: Brown Is Beautiful

New Whiskies Well Worth Buying This Summer: Brown Is Beautiful

The newly appointed editor-in-chief of Esquire Magazine, Michael Sebastian, recently told the press that he wants to get away from the idea that the magazine's reader is "a middle-aged white guy who likes brown liquor and brown leather"). Which should send chills down the ad dept's spine working on those Scotch and bourbon accounts!

To Celebrate National Michelada Day On July 12: Everything You Need To Know

To Celebrate National Michelada Day On July 12: Everything You Need To Know

Adding a squeeze of fresh lime and a dash of salt to a lager or pilsner has long been Mexican tradition, and in the 1980s, this practice evolved into the refreshing beer cocktail known as a michelada. The popularity of the drink grew across Mexico and, thanks to the influx of immigrants, it translated well to restaurants and bars across the U.S.

Food Tech
Rosé Wine: Is Oak-Aged Rosé Wine Gilding the Lily?

Rosé Wine: Is Oak-Aged Rosé Wine Gilding the Lily?

Rosé wine is made in almost every region in the world, from many different grape varieties. And rose-colored wine is produced in a sweet, dry, sparkling, and even fortified style. Yet the classic style of dry rosé wine from Provence sets the trend that many other wine-producing regions around the world want to emulate.

Pastry Chef Dominique Ansel Celebrates 15 Years In NYC With A Sweet Tribute To The City

Pastry Chef Dominique Ansel Celebrates 15 Years In NYC With A Sweet Tribute To The City

Dominique Ansel moved from Paris to New York City to work at Daniel Boulud's French flagship Daniel as the executive pastry chef, a position he held for 6 years. Fast forward 15 years later, and Ansel has become a household name after the invention of a certain croissant-donut hybrid, and his namesake bakery has expanded beyond SoHo to include branches around the world.

This Is Where The Piña Colada Was Born

This Is Where The Piña Colada Was Born

As if you ever really need an excuse to order a piña colada, today is National Piña Colada Day, so go ahead and order that creamy, sweet, cocktail-meets-dessert libation that is best served on a sunny, tropical beach somewhere exotic.

Real Time Analytics