Air New Zealand's "Hobbit" safety video is the most epic thing any airline has ever shot to gather the attention of its flyers - and, surely, it will lead passengers into safety when they're heading to the place where Middle Earth is set!
The new Air New Zealand's "Hobbit" safety video is the latest advertising fad from the fun flag carrier airline of the southwestern Pacific country. It will mark the last installment of the Hobbit trilogy, "The Hobbit: The Battle of the Five Armies," which is due for a late-year release.
Air New Zealand has taken the country's now-famous link with "The Lord of the Rings" very seriously: the company's slogan is actually "the airline of Middle Earth"!
The Air New Zealand "Hobbit" safety video is actually the second of its kind, as there was also one when the first film of the new Middle Earth trilogy came out back in late 2012. In that first video, as the Huffington Post reported at the time, an Elvish flight attendant showed creatures from the J.R.R. Tolkien books (like wizards, hobbits and midgets) how they were supposed to behave safely inside an airplane - certainly, not one of the things they're taught in Middle Earth!
The first Air New Zealand "Hobbit" safety video, named "An Unexpected Briefing" and released back when the film "The Hobbit: An Unexpected Journey" first came out, received more than 12 million likes on YouTube, according to CNN.
The new Air New Zealand "Hobbit" safety video is cheekily titled "The Most Epic Safety Video Ever Made," and it's a four minute-long adventure featuring a couple of fans of the Tolkien saga, wizards, hobbits, elves, an orc and the most important man or creature of all Middle Earth: New Zealand-born Academy Award winning director and producer Peter Jackson.
Other "Hobbit" stars in the short are Elijah Wood, Sylvester McCoy, Dean O'Gorman, sir Richard Taylor and Naoyuki Shimizu.
