Pepsi is shaking up the movie theater experience with its newest creation, Drips by Pepsi—a line of fun and colorful drinks now making their way into Regal cinemas across the country.
After debuting earlier this year at a few select theaters in Knoxville, Tennessee, and Times Square, New York, Drips is now making a bigger splash.
According to USA Today, the popular offering has expanded to 60 Regal locations nationwide. The company announced it will be expanding the beverage to more than 200 theaters by fall 2025.
"These crafted beverages are mixing up iconic PepsiCo flavors with fun add-ons like boba, cold foam, and floating cotton candy," the company said in a news release. "It's all about turning the moviegoing experience into a flavor-packed adventure."
Pepsi's goal is to make grabbing a drink at the movies feel more exciting—and a little more magical.
With eye-catching layers, sweet toppings, and bold flavors, the drinks are already gaining attention on social media.
Sippin’ pretty at Regal with Drips💙💜💗
— Regal (@RegalMovies) August 1, 2025
Drips by Pepsi are available at select Regal locations. Treat yourself to one of these uniquely crafted drinks: Tropicana Cotton Candy Lemonade, Pepsi Cherry Boba Burst, or Starry Dragon Fruit Blast. ✨
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Pepsi Drops Wild New Movie Theater Drinks at Regal Locations
The current Drips by Pepsi lineup includes three unique flavors:
Pepsi Cherry Boba Burst – Pepsi Zero Sugar poured over cherry boba, topped with sweet cream cold foam and mini marshmallows.
Starry Dragon Fruit Blast – A mix of Starry and watermelon, finished with dragon fruit pieces.
Tropicana Cotton Candy Lemonade – Lemonade with candy boba, topped off with floating cotton candy.
Each drink is served in a 16 oz. cup and costs $7.99 at participating Regal theaters, Yahoo said.
Scott Finlow, PepsiCo's Chief Marketing Officer, explained why this new launch fits so well with movie nights.
"Going to the movies is pure magic—a chance to escape, indulge, and dive into the world of entertainment. Drips by Pepsi is part of that experience, transforming your beverage into something bold, playful, and totally craveable."
This drink series builds on Pepsi's recent trend of custom drink pop-ups. The Drips brand first appeared in 2024 at special events and was featured during Super Bowl weekend in New Orleans.
Pepsi says Drips by Pepsi taps into what young customers are looking for—new ways to remix their favorite flavors and make everyday moments more exciting.
Originally published on vcpost.com
