The Dubai Chewy Cookie Era Is Fading as Viral Korean Snacks Take Over Cookie Trends

The world of viral desserts moves quickly. One month, social media is flooded with stretchy, glossy cookies from Dubai. The next, Korean convenience stores and TikTok feeds are spotlighting something entirely different. As cookie trends continue to evolve, a new wave of viral Korean snacks is shifting the spotlight away from elaborate bakery creations and toward something surprisingly simple.

The latest obsession in South Korea is not a gourmet pastry or a limited edition café item. It is frozen gummy candy. What started as a playful experiment has quickly become one of the most talked about viral Korean snacks online, proving that texture and sound can matter just as much as flavor.

From Dubai Chewy Cookie to Korea's Texture Craze

Before diving into the new trend, it helps to understand what it is replacing. The Dubai chewy cookie gained international attention for its ultra thick shape and dramatic stretch. Videos often highlighted the gooey interior pulled apart in slow motion, aligning perfectly with ongoing cookie trends focused on texture and visual appeal.

In Korea, the Dubai style cookie briefly surged in popularity across bakeries and home kitchens. Influencers tested recipes. Cafés adapted their menus. But as often happens with viral Korean snacks, the spotlight did not stay fixed for long.

The shift toward frozen gummies shows how quickly snack culture pivots, especially in a market where social media drives demand almost overnight.

What Is Korea's New Viral Snack?

The new favorite among viral Korean snacks is remarkably straightforward. Regular gummy candies are placed in the freezer for several hours, transforming their texture into something firmer and crunchier on the outside while remaining slightly chewy inside.

This snack checks several boxes that define modern cookie trends and broader dessert movements:

• Texture contrast that creates a satisfying bite
• ASMR appeal through crisp cracking sounds
• Low effort preparation that anyone can replicate
• Affordable ingredients available at any convenience store

The simplicity is part of its appeal. Unlike complex cookie recipes that require precise baking times, frozen gummies involve little more than patience and curiosity.

Why Are Frozen Gummies Going Viral in Korea?

The rise of frozen gummies highlights how viral Korean snacks often thrive on sensory experience rather than luxury ingredients.

Several factors contribute to the trend's popularity:

1. Texture First Culture

Korean food trends frequently emphasize mouthfeel. From crispy fried chicken to chewy rice cakes, texture plays a central role. Frozen gummies deliver a new sensation that feels unexpected yet familiar.

2. Social Media Compatibility

Short form video platforms reward visually satisfying content. The cracking sound of a frozen gummy or the clean bite through a colorful candy makes for compelling footage.

3. DIY Accessibility

Unlike some cookie trends that require specialty ingredients or bakery equipment, this snack can be made at home in minutes of active effort. That accessibility encourages widespread participation.

4. Seasonal Timing

As temperatures fluctuate, cold snacks gain traction. Freezing gummies offers a refreshing twist, especially appealing during warmer months.

Together, these elements make frozen gummies one of the most approachable viral Korean snacks in recent memory.

How It Compares to Current Cookie Trends

Although frozen gummies are not technically cookies, they are closely tied to the broader landscape of cookie trends dominating social feeds.

Recent cookie trends have included:

• Oversized bakery style cookies
• Thick stuffed centers with cream or chocolate
• Visually dramatic pulls and breaks
• Limited edition flavors tied to pop culture

The Dubai chewy cookie fit neatly into these categories. It was photogenic and indulgent. Frozen gummies, however, represent a shift from bakery craftsmanship to sensory experimentation.

This change suggests that viral Korean snacks are moving beyond baked goods and toward experiences that feel novel yet easy to replicate. Instead of focusing solely on richness, consumers are gravitating toward crunch, contrast, and sound.

The Role of Convenience Stores in Viral Korean Snacks

Convenience stores in South Korea play a unique role in shaping snack trends. They are not just places to grab essentials but hubs for discovering new flavors and limited time items.

Frozen gummies align perfectly with this environment:

• Gummies are widely available in colorful varieties
• Freezers are accessible in most households
• The trend does not depend on exclusive brands

This democratized format helps viral Korean snacks spread quickly across age groups and regions. Students, office workers, and content creators can all participate without barriers.

Are Cookie Trends Losing Momentum?

The rise of frozen gummies does not mean cookie trends are disappearing. Instead, it signals a broadening definition of what counts as a trend worthy snack.

Cookies remain central to global dessert culture. However, as audiences crave fresh content, even dominant cookie trends may take a back seat to simpler experiments.

In Korea, snack trends often cycle rapidly. Honey butter chips, tanghulu fruit skewers, and elaborate café desserts have all enjoyed intense but relatively short lived peaks. Frozen gummies follow a similar pattern, though their low effort nature may give them longer staying power.

How to Try the Frozen Gummy Trend at Home

For readers curious about viral Korean snacks, recreating this trend is straightforward.

Basic Method:

1. Place gummy candies in a single layer on a tray.
2. Freeze for at least three to four hours.
3. Let them sit at room temperature for a minute before eating for the best texture balance.

Tips for Better Results:

• Try different shapes and sizes to compare texture differences.
• Use fruit flavored gummies for a brighter taste.
• Avoid stacking candies to prevent clumping.

The experience varies depending on the brand and thickness of the gummy. Some become fully firm, while others retain a chewy center.

What This Trend Says About Viral Korean Snacks

Frozen gummies illustrate a larger theme in viral Korean snacks and cookie trends. The most successful ideas are often those that invite participation. They do not require professional skills or rare ingredients. They offer a new way to experience something familiar.

As snack culture becomes more intertwined with digital media, trends are increasingly shaped by how they look and sound on screen. The shift from elaborate cookies to frozen candy underscores the influence of visual storytelling in food culture.

The Future of Viral Korean Snacks and Cookie Trends

If recent patterns continue, the next big trend may be just as unexpected. Viral Korean snacks have shown that anything from chips to fruit to candy can capture national attention if the sensory experience feels fresh.

Cookie trends will likely keep evolving with new fillings, shapes, and textures. At the same time, simple experiments like frozen gummies demonstrate that innovation does not always require complexity.

The dynamic nature of these trends keeps audiences curious and engaged. In a culture where food and content creation intersect so closely, even a bag of gummy candy can become the center of a nationwide conversation.

Frequently Asked Questions

1. What are viral Korean snacks?

Viral Korean snacks are food items that gain rapid popularity through social media platforms. They often feature unique textures, eye catching visuals, or easy DIY elements that encourage users to recreate and share them.

2. Why do cookie trends change so quickly?

Cookie trends evolve quickly because online audiences constantly seek novelty. New textures, fillings, and presentation styles can quickly replace older favorites as attention shifts.

3. Are frozen gummies healthier than trendy cookies?

Frozen gummies are not necessarily healthier. While they may contain fewer calories than large bakery cookies, they are still candy with added sugars. Moderation remains important.

4. How long do viral Korean snacks usually stay popular?

Many viral Korean snacks experience intense popularity for a few weeks or months. However, some become long term staples if they are easy to make and widely accessible.