McDonald’s, Chipotle, Krispy Kreme and More Launch World Cup Food Deals as Tournament Begins

The 2026 FIFA World Cup officially kicked off today, June 11, with 48 teams competing across 16 cities in the United States, Mexico and Canada through July 19. And while the action plays out on the pitch, a different kind of competition is happening at the counter: restaurants across America are rolling out soccer-themed deals, collectibles and limited-time offers designed to keep fans fed from opening match to the final whistle.

Quick Take

• McDonald's: Collectible World Cup cups and Squishmallows Happy Meals
• Buffalo Wild Wings: Pick 6 Meal for Two starting at $19.99
• Krispy Kreme: Match Day Dozen and $2 Original Glazed add-on offer (today–June 14)
• Chipotle: BOGO entrée today only for customers wearing soccer jerseys after 3 p.m.
• Domino's: Free pizza sweepstakes tied to Team USA's red card and tournament result

Here's everything worth knowing — and grabbing — right now.

McDonald's: Collectible Cups and Squishmallows

McDonald's went big. The chain launched its FIFA World Cup 26 Meal featuring collectible cups designed around nine soccer icons: Christian Pulisic, David Beckham, Ronaldinho Gaucho, Thierry Henry, Son Heung-Min, Lamine Yamal, Alphonso Davies, Santiago Gimenez — and Grimace, McDonald's own purple mascot making his international soccer debut.

The FIFA World Cup 26 Happy Meal comes with one of 23 collectible Squishmallows plushies, including three special editions representing the three host nations: Canada, Mexico and the United States. Each Happy Meal also includes a scannable code that unlocks an exclusive digital game, and a portion of every Happy Meal sold in the U.S. supports Ronald McDonald House families.

The adult meal is available now at participating locations worldwide. The Happy Meal launched June 9.

Buffalo Wild Wings: Pick 6 Meal for Two, Starting Today

Starting today, Buffalo Wild Wings is offering its Pick 6 Meal for Two at U.S. locations. The deal includes two entrées, two sides and two fountain drinks, starting at $19.99 — a straightforward watch-party setup for the tournament's opening weekend.

Krispy Kreme: Match Day Dozen, June 11–14

From today through Sunday, Krispy Kreme shops nationwide are offering the Match Day Dozen, priced between $16 and $20 depending on location. The box includes two new limited-edition doughnuts:

• The Kickoff: An unglazed shell doughnut filled with Cookies & Kreme, dipped in green cookie dough icing and decorated with a soccer field and ball design.
• The Soccer Rainbow: An original glazed doughnut dipped in vanilla icing, topped with rainbow nonpareil sprinkles and a flying soccer ball.

Also included are the classic Original Glazed and Chocolate Iced with Sprinkles. As a bonus, customers who buy any dozen or 16-count minis through June 14 can add an Original Glazed dozen for just $2.

Chipotle: BOGO Entrée — Today Only, After 3 p.m.

Today only, Chipotle is running a Buy One, Get One free entrée deal at participating restaurants in the U.S., U.K. and Canada. The catch: you have to show up in a soccer jersey after 3 p.m. local time. Each free item requires a purchase of an entrée of equal or greater value. No app required — just walk in wearing the right shirt.

Chipotle is also offering 53 limited-edition "Real Chipotle" soccer jerseys through June 24 via its Rewards Exchange for fans who want something to wear on the next match day.

Domino's: Free Pizza If Team USA Gets a Red Card

This one's a little different. Domino's is running an "Emergency Pizza" sweepstakes tied to Team USA's performance: if a U.S. player receives a red card at any point during the tournament, Domino's will randomly select up to 63,371 registered winners to receive a free medium two-topping pizza. Winners also get a free pizza if the U.S. wins the whole thing — or when they're eliminated. Registration closed on June 10, so if you signed up, keep watching.

Unlike the other promotions on this list, Domino's offer is no longer open to new registrations, making it the only World Cup-related deal here that required prior enrollment.

Which World Cup Food Deal Is the Best Value?

With five chains running offers simultaneously, the right pick depends on who you're watching with.

Families may be most interested in McDonald's Happy Meal promotion, which combines collectible Squishmallows, a digital game and a charitable component supporting Ronald McDonald House families. Buffalo Wild Wings' Pick 6 Meal for Two is aimed at watch-party diners, while Krispy Kreme's Match Day Dozen focuses on limited-edition tournament-themed desserts. Chipotle's one-day BOGO promotion offers one of the most time-sensitive deals of opening day.

The Bigger Picture

Total consumer spending tied to watching this year's tournament is projected to reach $7.5 billion, with restaurants identified as a primary beneficiary, according to industry analysts. The World Cup runs through July 19, with the final at MetLife Stadium in East Rutherford, New Jersey — meaning the watch-party economy has more than five weeks to run.

For families and fans planning to follow the tournament, this opening weekend is peak deal season. Most of the largest offers are concentrated in the first few days, so today and this weekend are the best windows to take advantage before chains return to regular pricing.

The 2026 FIFA World Cup runs June 11 – July 19 across the United States, Mexico and Canada.