Guy Fieri Introduces 'Flavortown Roast' Coffee: New Flavors Revealed

Feb 04, 2014 11:32 AM EST | By Dina Exil

Guy Fieri would like to invite you on another trip to "Flavortown."

Instead of the usual, "greasy" fried meals Fieri is known for, the celebrity chef is dipping his toes in the caffeine business, the Huffington Post reported. Fieri's latest project is a line of coffee pods.

The Food Network star started a new campaign with Keurig for "Guy Fieri's Flavortown Roasts." Flavors range from Caramel Apple Bread Pudding to Hazelnut Cinnamon Roll; in all, the flavors come in eight varieties of single-serve cups.

"Really good coffee's always been super important to me. It's gotta be the real deal with big bold flavors," Fieri said in a statement. "Over the past year, I've been working with an awesome team of coffee nuts to create a killer line that's ready to rock! My fans are going to dig the huge taste, big aroma and funky flavors in my brand new collection."

"Guy Fieri's Flavortown Roasts" was reportedly launched early 2014 in North America and a selection of cups are available online for $12.95.

"Guy Fieri's Flavortown Roasts is an exciting new line of single serve cups that will be available in most markets very soon," Tim Cook, president of the company distributing the new line (Single Cup Coffee), said. "Many of the coffee choices for Keurig owners have been the same for years - Guy Fieri is adding fresh new options and one-of-a-kind flavors."

A list of available flavors for Fieri'S new line:

Bananas Foster
Caramel Apple Bread Pudding
Chocolate Mint
Guy's American Diner Blend
Hazelnut Cinnamon Roll
Hot Fudge Brownie
Redwood Roast
Unleaded Decaf

"Sweet banana, caramelized sugar and cinnamon flavors - brings me back to my days as a flambé captain!" Coffee Wholesale USA wrote to describe the Bananas Foster flavor.

Would you try Guy Fieri's new coffee treats?

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