Hungryroot: Successful Meal Kit Start Up Increased The Funding To $3.7M

Mar 04, 2016 12:19 PM EST | By Shilpa Chakravorty

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The trending of restaurant delivery, the hottest sector among the American food market is being replaced by packaged meal kit start-ups. Silicon Valley is now pouring its investments for the meal kit start-ups.  

Hungryroot is also a meal kit packaging, NewYork based company, which was launched in October 2015.

They have been proving their uniqueness in the field by concentrating to deliver the health concentrated meals that people is longing to eat.

Say carrot pasta, cauliflower couscous, black bean brownie batter, and chick pea pancake batter in the menu will be certainly luring for the customers.

Hungryroot seems to be finding success, as TechCrunch reports that it raised $3.7 million in a recent round of funding.

Hungryroot have been building their business over the motto of daily food with vegetable substitutes as the important ingredient to the menu.

As it mentions in their website the goal, 'is to unleash the flavor of vegetables, bring them to the center of your plate, and make them crave able."

Ben McKean, Founder and CEO of Hungryroot while talking about his announcement of the company last year said, "Now is really the time to accelerate the business."

"The packaged food space is ready for disruption, particularly in the vegetable category. Fresh vegetables typically have a short shelf life or require too much preparation, while frozen vegetables often sacrifice quality and nutrition for convenience," he continued, according to Eater.

Ben added that, "Hungryroot provides people with fresh, satisfying, full servings of vegetables that are ready in the time it takes to boil water. Only 6 percent of Americans currently eat the recommended daily amount of vegetables, and we think we have a chance to change that number."

Hungryroot started by collaborating with Amazon Fresh and Fresh direct for its delivery service. However, now with the view of expansion Hungryroot is now in look for in-store placement in Whole foods.

The overall funding for Hungryroot is now around $6 million due to the investments from Lightspeed Venture Partners, Lerer Hippeau Ventures, and Crosslink Capital.

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