Starbucks CEO Discuss Pumpkin Spice Latte K-Cups, Red Cup Controversy & More

Mar 24, 2016 05:58 PM EDT | By Shari Ann Solano


Starbucks enraged a large number of its unwavering clients when it declared enormous changes to its rewards program a month ago and now the coffee giant has uncovered another rewards related activity.

It's planning to present a prepaid Starbucks Rewards prepaid card with Chase Bank, a reloadable prepaid card that permits clients to earn stars for all card purchases made anywhere that Visa is acknowledged.

The recently revamped rewards program introduced in mid-April with the prepaid card set to be accessible before the year's over.

Schultz talked the red cup controversy that worked the web into frenzy over the holidays. Schultz pulled out a red cup and the audience started shouting as he mentioned, "It's amazing, I pull out a red cup and you know what I'm going to say."

"It's just a red cup," he said, while observing that the controversy resulted in 8 billion social media impressions for Starbucks. "The stock went down that week because people convinced themselves we were going to have a bad holiday. As you know, we had a record Christmas quarter."

Regardless of whether red cup will return for the 2016 Christmas season, that is impossible to say for the time being, as Schultz isn't stating just yet according to Eater.

Not surprisingly, the do-gooder CEO is focused on the more charitable part of his multibillion dollar corporation, saying "Our core purpose and reason for being is to grow the company, to provide enduring value for you (investors), and build a business in which our people are proud to work for Starbucks... We're doing everything we can as a company to improve the lives of the people we serve."

This week the company reported it would give its entire leftover ready to-eat food to local food banks.

Starbucks is additionally going to introduce some new options to its retail lineup like a bottled adaptation of its cold brew espresso that will be accessible at both Starbucks areas and supermarkets and another line of Starbucks Latte K-cups in caramel, mocha and vanilla flavors.

The company is additionally getting ready to launch its ready to drink bottled coffee items to Asia, where it's right now making a major push with 2,500 new stores planned for China according to The Daily Meal.

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