Target, MIT Commence Testing Concepts On Future of Food [WATCH]

Mar 28, 2016 04:58 AM EDT | By Chandan Das

Close
Guests waiting in line to shop Black Friday deals at Target Dadeland South in Miami were surprised by Telemundo host, Jorge Bernal and a group of caroling kids at the Black Friday at Target Dadeland South in Miami at Target Dadeland South on Nov. 27, 2014
Guests waiting in line to shop Black Friday deals at Target Dadeland South in Miami were surprised by Telemundo host, Jorge Bernal and a group of caroling kids at the Black Friday at Target Dadeland South in Miami at Target Dadeland South on Nov. 27, 2014 in Miami, Florida.
(Photo : Gustavo Caballero/Getty Images for Target)

If you have ever walked past the unremarkable brick frontage at 80 Broadway close to the MIT campus, it is very unlikely that you will even have a hint of the massive activities underway in the basement. In fact, the basement of the building houses a busy laboratory packed with bioengineers, nutritionists, students, and farmers engrossed in testing major ideas related to the future of food.

Well, if you are still wondering what we are talking about, you need to know about the Food + Future coLab, which a long-time partnership among the retail chain Target, global design firm IDEO and MIT Media Lab. A select team of entrepreneurs assemble at the laboratory every day to discuss food, especially on means to create a future of absolute transparency in what we consume and also access to profuse good food.

The collaboration started in January this year and plans to explore topics like urban farming, food transparency and authenticity, supply chain as well as health, Food Business News reported.

In fact, last week itself, Target commenced testing two ideas from the Food + Future coLab work. The first idea is being tested at the Fenway Target store in Boston, where the team experimented on a model dubbed as Good & Gather, which flips the conventional food label on its head by clearly presenting the ingredients on the front of packaging, instead of having them in fine print on the back of the packaging.

The second concept being tested currently aims at presenting real time nutritional information, thereby allowing consumers to scan vegetables and fruits, know the precise nutritional value and pay depending on freshness of the food.

The entrepreneurs at the lab have been successful in developing a pipeline of concepts ready for testing within a very short span, and currently they are developing disruptive technologies, Corporate Target quoted Greg Shewmaker, one of Target's entrepreneurs-in-residence, as saying. "Most important - we're closer than ever to helping people know more about what's in their food," Shewmaker added.

Meanwhile, Caleb Harper, director of the Open Agriculture initiative at MIT's Media Lab said that their work with Target is teamwork in the truest sense of the word, as the MIT team will bring its expertise in research and technology, while Target brings their ability to scale and reach the world.

According to Harper, people usually say that the best strawberries come from Mexico. However, the fact is that the best strawberries come from the climate prevailing in Mexico. The climatic conditions prevailing there create expressions like sweetness and color that everyone likes. He is of the view that there is tremendous opportunity to democratize climate via control-environment agriculture and they look forward to commence this work with Target.

Watch the video on "Food and Future CoLab" below:

© 2018 Food World News. All rights reserved. Do not reproduce without permission.

SHARE YOUR THOUGHTS

Get the Most Popular Food Stories in a Weekly Newsletter
Food Biz
The Best Meal Kit Delivery Service for Every Budget

The Best Meal Kit Delivery Service For Every Budget

There's one way to cook fresh, delicious meals at home without doing all the planning, preparing and shopping: meal-kit delivery services. These services deliver a box of ingredients to your door, and you do the cooking at home. Most kits offer the option to serve two, three or four people, and you can customize how many meals per week you would like.

A Decade of Popping Bottles at Wynn Nightlife's XS Nightclub

A Decade of Popping Bottles At Wynn Nightlife's XS Nightclub

Anyone whose been to Las Vegas knows that it's one of the premier places in the world to party. A place where over-the-top and outrageous is commonplace. Where showing out is the norm.

Super Food

Achieve Your Health Related Goals with Superfoods

A superfood is considered to be nutrient-rich food that is favorable for health and wellbeing. It is a marketing term that is used to explain foods with supposed health benefits. It is especially good for including various micro and macronutrients, minerals and vitamins. Superfoods make you stay healthy and fight against aging and disease.

Food Tech
Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup has announced it will sell its Danish baked snacks manufacturer Kelsen Group to CTH Invest, a Belgian holding company affiliated with the Nutella maker Ferrero, for $300 million. The transaction is subject to customary purchase price adjustments, and it is expected to be completed in the first quarter of fiscal 2020.

New Whiskies Well Worth Buying This Summer: Brown Is Beautiful

New Whiskies Well Worth Buying This Summer: Brown Is Beautiful

The newly appointed editor-in-chief of Esquire Magazine, Michael Sebastian, recently told the press that he wants to get away from the idea that the magazine's reader is "a middle-aged white guy who likes brown liquor and brown leather"). Which should send chills down the ad dept's spine working on those Scotch and bourbon accounts!

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup To Sell Danish Snacks Manufacturer To Ferrero Affiliate For $300 Million

Campbell Soup has announced it will sell its Danish baked snacks manufacturer Kelsen Group to CTH Invest, a Belgian holding company affiliated with the Nutella maker Ferrero, for $300 million. The transaction is subject to customary purchase price adjustments, and it is expected to be completed in the first quarter of fiscal 2020.

Real Time Analytics