The second largest fastfood chain in the world will launch its first stores in India in the coming months. Target locations will be New Delhi, Mumbai and NCR.
Burger King India is part of BK plans to enter three Asian markets including Indonesia and China. According to Food Navigator, BK will open 12 stores in the next quarter particularly six in Mumbai and six in Delhi capital.
Burger King India's entry to the Indian market has been pending for years. BK will be joining Everstone Group, one of the biggest Indian owned real estate group and Singapore-based equity in rolling out the stores in India. The Indian estate group has 89 percent share while BK owns the rest of the venture.
With the agreements already sealed, Burger King India will be one of the few foreign-owned restaurants operating in the country. Other restaurants include McDonalds, KFC, Dominos, Dunkin Donuts, Papa John's and Pizza Hut while Starbucks recently opened its 29 outlets last year.
Burger King joint venture with Everstone Group will focus on developing the supply chain for the restaurants in the coming months before finally rolling out the restaurants in India. BK will have careful analysis of the Indian market for the first few years without following a franchise route.
As India is known for its cultural traditions, Burger King India is taking steps to alter its menu and ingredients to prepare for the bigger market which is composed of vegetarians. For this reason, like its rival burger chain McDonalds, BK will be putting their core menus with beef off the limits.
Burger King India will be focusing on vegetarian and chicken burgers and will add lamb burgers as an alternative to their list. From the last six months, the second largest burger chain has been doing menu modifications that include a special dressing specifically for the Indian consumers.
