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NBA Testing Sponsors on Jerseys with Kia All-Star Deal

The NBA is testing the waters of corporate sponsorship on Jerseys. The NBA is testing the waters of corporate sponsorship on Jerseys. The Wall Street Journal is reporting that the basketball league has just struck a deal with KIA which will see the auto manufacturer's badge displayed on the upper left of player uniforms during the 2016 and 2017 all-star games.
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