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Burger King Chicken Fries Boost Chain’s Sales, With McDonald’s Also On The Rise – Could Fast Food Industry Be Saved?

It's been a tough few years for the fast food industry, with the growing concern to pursue healthy eating and the rising popularity of fast casual restaurants such as Chipotle or Shake Shack, and this has seen traditional chains like McDonald's, Burger King and KFC losing customers - but it seems like Burger King's chicken fries and other strategies have boosted the company's chances.
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