Cereal Recall by Kellogg’s Company After Reports of Possible Metal Fragment Contamination in Product

The Kellogg Company issued a voluntary recall Thursday regarding to two Kellogg's products, unfrosted and Frosted Mini-Wheats, as a pre-emptive measure over fears that they could have been contaminated by metal fragments. 

Kellogg's filed a notice with the U.S. Food and Drug Administration (FDA) Thursday, calling for the recall of Frosted Mini-Wheats Bite Size Original, and Mini-Wheats Unfrosted Bite Size products with use-by dates from April to September 2013.

In total, the recall is believed to affect around 3 million packages that are to be taken off shelves. 

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The metal fragments are believed to have contaminated the goods during manufacturing, when they fell off, according to the report filed with the FDA.

Kellogg's said the recall would cost the company between $20-30 million, and told shareholders that it will be reflected in the company's third quarter results, according to a statement filed with the U.S. Securities and Exchange Commission (SEC), the federal agency responsible for enforcing federal securities laws and regulating the securities industry, as well as the country's stock and options exchanges. 

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The Kellogg Company do not think the recall will be too much to handle however, as other parts of the 30,000-employee business has shown strong performance. Earlier this year, the company bought the Pringles potato chip brand from its founder Procter & Gamble, essentially making Kellogg's the second largest snacks company after Pepsico.

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