Burger King Rolls Out McRib Competitor with its Own Pork Sandwich
May 14, 2013 04:58 PM EDT | By Staff Reporter
Burger King has introduced a new sandwich on Tuesday that appears to replicate McDonald's McRib item: the limited BK Rib Sandwich.
The restaurant chain unveiled its Burger King Rib Sandwich on Tuesday which features boneless ribs a tangy sauce and a sweet bun. It will make its national debut on May 21, the company said. Burger King is not stopping at one sandwich in its BBQ arsenal. No, they are releasing two more; the Memphis Pulled Pork and the Carolina BBQ.
Sweet Potato Fries (below) also return from last year's first "Summer Menu," and chain sources say Burger King will introduce a BBQ Salad with chicken that is a new product. The Texas BBQ Whopper/Chicken sandwiches from last summer's menu were not asked back this year.
"Our guests have grown to look for a variety of options," says Eric Hirschhorn, vice president of global innovation, according to USA Today. "It's not just about beef anymore, but other proteins like chicken and turkey and pork."
According to Burger Business, this is the first time that one of McDonald's competitors has added a ribless BBQ sandwich to its menu.
Burger King will also reintroduce Sweet Potato Fries, sources told BurgerBusiness.com. The Texas BBQ Whopper/Chicken sandwiches from last year will also make a return to the menu.
Burger King's new BBQ sandwiches will cost around $3.50 for a sandwich and $5.60 for a combo meal.
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