Pop-Tarts New Flavors with Peanut Butter: A Hit or Miss?
May 15, 2013 12:20 PM EDT | By Staff Reporter
Pop-Tarts announced new flavors on Wednesday which include peanut butter as its parent Kellogg Company seeks to target a more adult clientele, apart from its more traditional child-friendly flavors.
Pop-Tarts new flavors include "Pop-Tarts Gone Nutty!" a peanut butter flavored line of the popular toast-able pastry. The new flavors, Peanut Butter and Frosted Chocolate Peanut Butter, are wrapped in gold foil to distinguish them from the rest of the Pop-Tarts series wrapped in silver foil. The company has not had a peanut butter flavor in decades.
"Peanut butter has long been the most requested flavor by our fans," Pop-Tarts marketing director Dick Podiak said in a release. "We think everyone will agree it was worth the wait once they taste these delicious new varieties."
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According to Foodbeast, this is the first time in 27 years that Pop-Tarts have been available in a peanut butter flavor -- peanut butter & jelly Pop-Tarts were discontinued in 1986.
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