Coca-Cola Spent $100 Million To Prove That Soda Isn't Bad For Your Health

Sep 24, 2015 11:20 AM EDT | By Martha Ignacio


Everyone now knows how bad soda can be for our bodies, but even this notion didn't stop Coca-Cola from spending over $100 million to try and prove that it isn't.

On Tuesday, Coca-Cola revealed "that it spent $118.6 million on health research and partnerships in the U.S. over the past five years," as reported by the Associated Press.

Here's the breakdown: Coca-Cola dropped $21.8 million on "scientific research," while the rest of the $96.8 million was spent on "health and well-being partnerships."

Yes, this includes the campaign, which was rolled out earlier this year, where the beverage giant teamed up with "fitness and nutrition experts" that claim soda to be a "healthy treat" or "snack idea."

A portion in the Coca-Cola website called "Our Commitment to Transparency" where it details all the organizations Coca-Cola has teamed up with, in addition to all the research studies the company has funded.

What's pretty funny about this tidbit is that the company "provided money" to organizations like The Obesity Society, the American Diabetes Association, the Juvenile Diabetes Research Foundation and the Healthy Weight Commitment Foundation.

Coca-Cola is even facing more trouble, as Bloomberg reports that the company owes approximately $3.3 billion in extra taxes, excluding interest, to the Internal Revenue Service.

The Internal Revenue Service's issuance of a notice "follows an audit of the tax years 2007 through 2009, Coca-Cola said in a regulatory filing.

Although the Internal Revenue Service has not ordered any penalties, Coca-Cola claims that "the assessment is without merit."

In a statement, Coca-Cola noted:

"We plan to pursue all administrative and judicial remedies necessary to resolve this matter. [...] The company has followed the same methodology for determining our U.S. taxable income from certain foreign company operations for nearly 30 years."

According to Eater, Coca-Cola is gearing up to face the tax notice in court.

© 2018 Food World News. All rights reserved. Do not reproduce without permission.


Get the Most Popular Food Stories in a Weekly Newsletter
Food Biz
How Can You Reduce Your Exposure to Toxins?

How Can You Reduce Your Exposure to Toxins?

There are so many ways we can experience exposure to harmful poisons, and in many cases, we may not realize it's happening. From household cleaners and similar products to children's toys, there are often toxins and poisonous products and ingredients lurking in even the most unsuspecting of places.

Top 4 reasons why more and more athletes are turning vegan

Top 4 Reasons Why More and More Athletes are Turning Vegan

All pro level athletes know about the dedication needed to not just accomplish their goals, but to achieve even bigger targets in their lives. It's also a commonly known fact that fitness and exercise alone cannot get them there. Putting the right food into their bodies is equally important.

Five Vital Asian-Foods that you should must try

Five Vital Asian-Foods that you should must try

Asian nourishment all in all is substantially more sound than Western cooking. With the absence of dairy fat and added substances, alongside an emphasis on zingy season and crisp fixings, it's anything but difficult to discover solid alternatives on any Asian-propelled menu.

Food Tech

Top Wedding Food Trends For 2020

Tired of the conventional three-course meals at wedding receptions? Want something different? Give the menu a twist with our trendy wedding food ideas.

Famous Ports in Scotland

Famous Ports in Scotland

The United Kingdom, which is considered one of the most interesting places in the world. Mainly due to the versatility of its existence and the Union of the countries involved in the empire.

Night Markets in Asia

Night Markets in Asia

Traveling to new cities is always an exciting adventure. One of the best ways to see a city and try local food is by visiting famous night markets. Night markets are always bustling and full of locals and foreigners trying the delights.

Real Time Analytics