Marley Spoon Eyes U.S. Expansion

Mar 15, 2016 04:20 AM EDT | By Rhea Penaflor

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Marley Spoon, a startup popularly known as your food delivery service of delicious recipes and fresh ingredients is eyeing to expand its business in the U.S. The company plans to use its Series B funding for further U.S. expansion, spanning the West Coast, including opening a new San Francisco-­based fulfilment facility, the East Coast, and South. Along with North America, the startup operates in the U.K., the Netherlands, Austria, and Australia.

This is because the Germany-based recipe kit delivery service Marley Spoon raised $17 million in Series B funding Backers included QD Ventures, Kreos Capital, an NY-based hedge fund, and existing investors including Lakestar.  The company which was only founded in 2014 will also launch a new membership app available for both iOS and Android in the first quarter of 2016.  The new app will allow customers and guests to interact with Marley Spoon, to edit their upcoming orders, maintain their account area, receive product news, and access the full library of recipes. Marley Spoon recognizes that it still needs to create awareness that its service exists.

On the other hand, Dave Malcolm, co-founder and director of Marley Spoon Australia, expressed his happiness with the startup with its local of 20 percent month-on-month. Having expanded into Melbourne late last year, Malcolm said the focus over the next few months will be launching in Brisbane.

"I think it's important to realize the thing about expansion is it's not really about adding another territory or adding another city, what's really important is trying to nail the consumer experience and grow effectively in the markets that you're in. One of the challenges we face that's unique to running a business in Australia is the matter of proximity," Malcolm adds.

With all the expansions going on, one thing is certain, Marley Spoon capitalizes on unforgettable customer experience.

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