Dunkin’ Donuts CEO Pay Down 50%: How Much Is Left In Exec's Salary?

Increased competition is not only bad for business; it's apparently bad for a CEO's take home pay as well. The latest CEO whose paycheck took a beating is Dunkin' Donuts' Nigel Travis according to an article in Boston Business Journal.

Although Mr. Travis' 2015 total compensation is valued at around a half of what he received last year, it is still hefty at $5.4 million. But it certainly pales in comparison when compared with the spectacular $10.2 million Mr. Travis received last 2014 according to a regulatory filing last Monday.

No, Mr. Travis' 2015 base salary remains untouched and at $1.0 million is still the same as his 2014 base salary according to a Boston.com article by Eric Levenson. At the same time, he still received $3.3 million in options and $1.1 million in Non-Equity Incentive Plan Compensation Levenson reports citing the Security and Exchange Commission filing.

But what set the difference was that Mr. Travis did receive a handsome $5.7 million in stock awards in recognition for the company's 2014 performance. The same stock award was apparently left out of his 2015 compensation though based on the filing.

However, one shouldn't worry too much about Mr. Travis' financial health, he's is just fine. According to the same SEC filing, he still has 188,769 shares of Dunkin' valued at around $8.7 million last Monday according to the Boston Business Journal article.

Mr. Travis is the chairman of Dunkin' Brands, a company with$810.9 million revenue which is an 8.3 percent increase over 2014 revenues. At the same time the company setup 440 new locations for the same period according to Levenson.

Yet, company stock price remained the same as year-ago levels. Dunkin's shares managed to climb slowly in the first half of 2015 but it was followed by a decline in the second half, which was blamed on the increased competition from Starbucks and McDonalds in the breakfast segment.

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