Anti-Hunger Campaign Helps Gulf Coast Food Bank

Apr 04, 2016 04:39 AM EDT | By Mikhail Blacer

Staple carbohydrates
A picture depicting rice, noodles, and potatoes
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According to estimates, at least, 14 percent of Americans are having trouble putting food on the table, and this is why there are widespread campaigns to curb hunger, not only by local organizations, and the government but also large companies. 

Walmart launched its anti-hunger initiative, titled "Fight Hunger. Spark Change" which is encouraging the public to join the fight against hunger. The campaign is done with the help of Feeding America, which has over 200 food banks in its name, including the Feeding the Gulf Coast food bank, which highly benefited immediately from the campaign.

"It's really awesome that Walmart is taking notice of the need we have in the country and trying to do something to help," said Kyle Schoolar, representative for Feeding the Gulf Coast in an interview by the Pensacola News Journal. 

Walmart, which is aiming to donate three million dollars to Feeding America, also partnered with large food brands such as the Campbell Soup Company, General Mills, Kellogg Company, KraftHeinz, and PepsiCo. Customer donations are also being accepted at the every cash register. 

There are three ways to drum up support for this campaign, which include: 

  • Purchase -  buying participating products from Walmart stores. With every purchase, the participating manufacturer will donate nine cents to Feeding America. 
  • Online Support - by using the #FightHunger hashtag on social media sites like Twitter, Facebook, and Instagram, Walmart will donate $.90 to Feeding America. So yes, you can directly help those in need by just posting online. 
  • Donating at the register - this is the simplest method - you can just hand out money while checking out at Walmart stores.

Additionally, the campaign also has the goal of securing 75 million meals for the food banks. 

"This campaign is a great example of our long-standing commitment to hunger relief and dedication to ensuring every family has access to affordable, healthier and sustainably grown food," said Kathleen McLaughlin, president of the Walmart Foundation 

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