Leading snack maker Frito-Lay addresses customer's demands for snack customization by creating a 'Make Your Own' variety pack.
According to PR News Wire, Frito-Lay responds to the demand of its fans regarding more snack customization. The snack maker recently announced a new way for consumers to customize their own Frito-Lay Variety Pack.
This new option allows consumers to mix-and-match different Frito-Lay snacks to create a customizable 20-count variety pack for $10.
'Make Your Own' Variety Pack
In the announcement posted on Frito-Lay.com, they have launched the 'Make Your Own' variety pack. It allows customers to choose from more than 100 Frito-Lay products, including brands such as Lay's, Cheetos, Tostitos, Stacy's, Ruffles, and SunChips.
According to Frito-Lay North America Chief Transformation and Strategy Officer, Michael Lindsey, over 14 percent of consumers say they will be snacking more this holiday season than they have in the past.
He also acknowledges that consumers are changing the way of buying snacks, which is reflected through the growth of e-commerce and the growth of home delivery.
Additionally, he also mentioned that consumers are looking for various options during these stressful times, including more nutritional choices. However, this does nothing to deter consumers from indulging in more traditional favorites.
The company says that they are still seeing promising and spiking demand for snacks on a daily basis. Lindsey says that they are seeing consumers wanting their Cheetos and Doritos, especially during stressful times.
As a result, the 'Make Your Own' variety pack is a new way for consumers to customize their own Frito-Lay Variety Pack to fit their snacking needs via a new feature on its direct-to-consumer website, Snacks.com. This method marries the convenience of online shopping with the customizable variety consumers are seeking.
This new feature is now available in 24 states located in the Eastern U.S. and Arkansas, Louisiana, and Texas. The company revealed that this would be the first step of a multi-phase rollout to offer this customization level to consumers across the country by early 2021.
Read also: Nestlé Issued Urgent Recall for Coffee Product Due to "Contamination"
Snacking Trend in the U.S.
Frito-Lay has leveraged heavily on the on-going snacking trend of consumers based on the most recent data nationwide.
The U.S. Snack Index survey, eCommerce data, and market trends show that consumers have an increased demand for convenience, including online ways to purchase their favorite snacks.
The data also showed that online shopping would most likely stay for a longer time since over 85 percent of consumers say that they will continue online shopping in the future.
Moreover, data also revealed that the convenience of eCommerce is proven as half of the consumers appreciated the convenience of buying snacks online.
When it comes to variety, the data showed that it is essential for consumers. Variety of snacking options is a key purchase driver for over 42 percent of adults working from home full-time and millions of children attending school virtually.
That is the reason why Frito-Lay Variety Pack has seen significant growth in 2020 with a 12 percent increase in sales. Lastly, more consumers now consider ordering directly from manufacturers.
In 2019, there was only about 5 percent of consumers ordering directly from manufacturers. However, this year, 31 percent of consumers consider doing so.
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