Facebook can be uninteresting. On any given day, you may see cat videos, engagement announcements, baby pictures, photos of a friend's lavish vacation, a video from a wedding you weren't invited to, a diatribe on bacon, and absurd debates about politics. And because you've added "friends" over the years- family, coworkers, college housemates, high school classmates and even just an acquaintance-your news feed can be filled with meaningless ephemera from a number of people you haven't spoken to, well, sometimes in years.
However, when you carelessly log in to your Facebook , say, while on the commute, you don't want to be disinterested. Either Facebook doesn't want you to be. Its entire business relies on holding people like you interested. It wants your News Feed to inform the most essential things for people to see in any given moment or on any given day, fitted to each of its1.49 billion users. On the other hand, you might stop looking-and if people stop searching, Facebook halts making money too.
Recently, in an attempt to keep your attention, Facebook has turned its own concentration beyond being just a platform to share content to being the place where that content lives. For years, you and your friends haven't just shared thoughts, you've also shared links. This time, by coming up with tools for publishers and entertainers, Facebook is aiming to deliver the content of those links such as the photos, videos and articles inside its own walls to not only have the most enticing substance, but to make it look and feel good as well.
After all, the way we use the Internet nowadays has essentially evolved since Facebook started a decade ago. We watch, consume and read more stuff on the go. Our phones are rapidly becoming the main portal, and apps the gatekeepers. To hold users within its walls as media becomes increasingly distributed, Facebook wants to guarantee that it has the best content, given in the effortless, most logical ways, so you have little enticement to leave.
In some ways, Facebook has indeed become a bit like a blend of a newscast network, a cable company all in one, and a movie studio partnering with entertainers, publishers, athletes, and other personalities to become the eventual stop. As per the MSN news, it's working with some of the giants of media like HBO and CNN together with other celebrities and journalists like The Rock and Anderson Cooper. And unlike the construction culture that drives much of Facebook's work, this part of Facebook doesn't do well on a hacker culture of moving quickly and breaking things. Rather, it relies on something far more conventional: good, old-fashioned affairs.
